"BrainsSki lifts transport us from the ordinary to the extraordinary every day. These engineering marvels are logistically complex, perilously expensive, and a massive undertaking for the ski resort. Questions like "Will this improve uphill capacity?" and "How does this improve the quality of each person's experience?" are the obvious questions resorts must answer. This transformational 10+ year vision has encompassed not just lift upgrades, but an entirely new resort experience for their patrons."
"The Jackson Hole Aerial Tram, nicknamed 'Big Red,' is one of the most iconic lifts in the world. When completed in 2008, it was the most expensive lift ever built at a U.S. ski resort. From the infamous 20-foot, 50-degree drop into Corbet's Couloir to the world-famous waffles at Corbet's Cabin, the tram has a little something for everyone. However, the resort has a special safety message to all the thrill-seekers queuing in line for the tram."
"The experience of riding the tram is also defined by the culture at JMHR. Riders pack tightly into the 100-person tram on powder days, while Guns N' Roses' "Welcome to the Jungle" (I swear every time I have been on the tram, this song has been played) on the speakers, adds to the excitement. The entire 4,139 vertical feet up to Rendezvous Peak takes just 9 minutes, offering a 360-degree view of the Tetons on a clear day."
Lift installations move guests from ordinary to extraordinary while posing logistical complexity, high costs, and major undertakings for resorts. Long-term visions spanning over a decade can include comprehensive lift upgrades and reimagined resort experiences, such as Big Sky Resort's multi-stage Explorer Gondola under the "Big Sky 2025" plan. Rankings identify the top five most expensive North American ski lifts. Jackson Hole's Aerial Tram "Big Red" became the most expensive U.S. lift when completed in 2008, offering a nine-minute ascent of 4,139 vertical feet to Rendezvous Peak, access to Corbet's Couloir, and immersive riding culture with full-capacity trams and iconic music.
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