""In the younger audience, we are leading that market share - between 16-28 we are more watched than the Premier League when it comes to live games,""
""We need to educate our fans well enough to say: 'It's a new sport, come on the journey with us,'""
""not even close""
""room to improve""
Baller League UK concluded season two with Wembley Rangers beating defending champions SDS in the final, attended by about 4,000 supporters and lasting nearly five hours. The final took place close to the London Stadium, where 58,669 watched West Ham in the FA Cup. Baller League matches are broadcast across Sky, Twitch and YouTube, with season one reporting over two million live viewers per matchday and one matchday in season two exceeding one million YouTube views. The competition uses former professionals, creators and celebrities to attract younger viewers, claims higher live viewing among 16–28-year-olds than the Premier League, and acknowledges room to improve.
Read at www.bbc.com
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