"Dynamic pricing will be in play as soon as tickets go on sale for next summer's World Cup, FIFA has confirmed. The practice has been unpopular with regular event-goers for some time but rocketed to mainstream attention when tickets for Oasis's UK comeback tour and the 2025 Club World Cup went on sale. Dynamic pricing automatically changes the cost of tickets for an event in line with demand, surprisingly always upwards and rarely in the other direction."
"Football's governing body has revealed that the cheapest World Cup tickets will start at 44 and the most expensive final ticket will start at 5,760. No pricing in between has been confirmed. FIFA never ran a baseline study to determine how much revenue could be generated from 2026 World Cup ticket sales without dynamic pricing, suggesting the topic was never really up for debate, according to The Guardian."
"The Guardian reports FIFA's dynamic pricing for the Club World Cup yielded mixed results and did indeed drop, a remarkable indictment of the low level of interest in some of those matches. World Cup tickets will surely be a different story. They'll be sold in four different stages between September and next summer and fans can expect the starting prices to be long forgotten by the time they get their hands on them."
Dynamic pricing will apply as soon as tickets go on sale for next summer's World Cup. The practice gained mainstream attention during Oasis's UK comeback tour and the 2025 Club World Cup. Dynamic pricing automatically raises ticket costs with demand. The cheapest tickets will start at 44 and final tickets at 5,760. FIFA did not run a baseline study to estimate revenue without dynamic pricing. Club World Cup dynamic pricing produced mixed results, including price drops for low-interest matches. World Cup tickets will be sold in four stages and prices will fluctuate by demand, with some matches set to have higher minimum price points before the draw.
Read at www.fourfourtwo.com
Unable to calculate read time
Collection
[
|
...
]