From 'not possible' to record spenders - Liverpool's transfer window
Briefly

A former assertion that some clubs have spending ceilings contrasts with Liverpool's recent transformation into the biggest spender, outlaying £415m and acquiring Alexander Isak for a British-record £125m. A collapsed bid for Martin Zubimendi last summer led to restraint, resulting in only one signing, Federico Chiesa for an initial £10m. Liverpool's three-year spending is lower than other traditional big clubs, aiding compliance with Premier League Profit and Sustainability Rules. Commercial revenue rose £36m to £308m, passing £300m and surpassing Manchester United, while player sales exceeded £200m, bolstering transfer funds.
There is no ceiling for Newcastle. Congratulations. Some other clubs have ceilings. We cannot act like them. It is not possible. How times change. Those were the words of then Liverpool manager Jurgen Klopp in October 2022. Less than three years later, his successor Arne Slot has just overseen the biggest spend by a club in a transfer window. And they have taken Newcastle's prize asset Alexander Isak for a British record 125m fee as part of their 415m summer outlay.
Klopp also famously criticised Manchester United for spending 89m on Paul Pogba, saying the day football players cost 100m would be the day "I'm not in a job any more". Well, Liverpool spent 100m on two players in the same window. The Slot era is certainly different to Klopp's. Why did such a shift in transfer policy happen at Anfield? The answer is a coming together of a few different circumstances
Club insiders also point to the club's commercial growth, with the most recent accounts showing an increase in revenue of 36m to 308m. This represented two firsts: Liverpool passing the 300m landmark and surpassing Manchester United in this aspect for the first time. A transfer war chest was building up. And that was before any sales were factored in - with Liverpool selling more than 200m worth of players this summe
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