""London City Lionesses was founded to reimagine women's football - to be bold, independent, and drive women's football forward," said owner Michele Kang."
""Seeing 'Everyone Watches Women's Sports' on our kit is a powerful statement and we look forward to starting influential conversations that progress women's sport.""
London City Lionesses will display Togethxr's slogan 'Everyone Watches Women's Sports' on the front of their shirts for their season opener at Arsenal. Togethxr is a media company founded by athletes including Alex Morgan, Sue Bird, Simone Manuel and Chloe Kim. The 'Everyone Watches' brand previously partnered with Aryna Sabalenka and Qinwen Zheng at the US Open. This marks the first instance of a company led by female athletes acting as shirt sponsor for a professional women's sports team. London City joined the WSL after promotion and remains the first fully independent side, with new facilities and 15 summer signings including Nikita Parris, Danielle van de Donk and Elena Linari.
#womens-super-league #womens-sports-sponsorship #togethxr #london-city-lionesses #female-athlete-founders
Read at www.bbc.com
Unable to calculate read time
Collection
[
|
...
]