Snoop Dogg has taken a minority stake in Swansea City AFC, becoming a co-owner and investor. This follows a recent stake acquisition by Luka Modric. Snoop expressed his admiration for the club and its working-class roots, identifying with its underdog spirit. His involvement aims to raise the club's profile and generate increased revenue for further investments. The ownership group highlights Snoop's global fanbase as a significant asset for expanding reach and opportunities for the club.
"My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City."
"To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile."
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