"The club who thrived for a while in the Premier League against the team who will not be satisfied until they get there. South-west Wales versus north, Snoop Dogg and Luka Modric against Ryan Reynolds and Rob Mac. Swansea versus Wrexham is a game that would always have caught the eye in Wales. But these days it is a fixture with much wider appeal, thanks largely to the star names in the clubs' respective boardrooms."
"Wrexham appeared to acknowledge as much in June when they announced this season's fixture list with a Star Wars-style video. While 21 Championship clubs were listed as normal, two were given the prefix 'Darth',, external in a nod to Star Wars villain Darth Vader. One of those was Birmingham City, Wrexham's rivals in League One last season, and the other was Swansea."
Swansea City and Wrexham meet in the Championship for the first league fixture between the clubs in 22 years. Swansea is Wales' most successful side this century while Wrexham carries ambitious plans to return to the top tiers. Celebrity co-owners — including Snoop Dogg for Swansea and Ryan Reynolds and Rob Mc for Wrexham — have brought wider global attention. The cities are over 100 miles apart but a derby-like atmosphere surrounds the match as the country's two highest-ranked clubs converge. Social-media exchanges and themed marketing — from a Star Wars-style fixtures video to shirt posts — have heightened anticipation.
Read at www.bbc.com
Unable to calculate read time
Collection
[
|
...
]