Despite many US companies planning to cut back on Pride Week sponsorships, surveys show consumers and employees broadly support DEI initiatives. This presents a conflict between corporate actions and stakeholder values. Some argue that businesses are capitulating to shifting political climates, which risks alienating their core supporters. The article stresses the importance of embracing authentic diversity, as practiced by the author's company, and addresses common pitfalls in DEI, like treating it as a compliance checkbox rather than a genuine commitment to inclusion. The situation offers a chance for companies to reflect on and improve their DEI practices.
Diversity is usually treated as just another corporate mandate - a box to be ticked in the name of compliance. And that's where problems start.
We've taken a different approach. From the beginning, before it was called DEI, diversity was part of our company DNA.
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