"Not knowing what to post on LinkedIn is a problem. A problem that most people solve by not posting at all. Of the 1.2 billion members of LinkedIn, only 1 per cent post every week. If creating posts, videos, graphics and carousels seems like too much of a big step, start small. Carry out LinkedIn activity that doesn't involve hitting publish. Get familiar with the platform before you commit to a social media calendar."
"Based on what you know about my business and target audience, help me identify ideal LinkedIn connections. Create a list of 20 specific people I should connect with today, including their job titles, company types, and the value they'd get from knowing me. Link their LinkedIn profile so I can click straight through and connect. Make this list diverse but focused on people who could become clients within 6 months. Ask for more detail if required."
LinkedIn posting is optional for client acquisition; only a small fraction of members post weekly. Begin with non-public activity to learn the platform before committing to content creation. Employ ChatGPT to pinpoint ideal connections by role, company type, and potential client fit, and to generate tailored connection requests that interrupt generic patterns. Keep the same chat window open so prompts retain context, and copy, paste, and edit bracketed inputs to customize outreach. Focus each new connection on clear value and a realistic timeline for converting into clients, using messaging and profile work rather than published posts.
Read at Forbes
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