"Make a bold claim on slide one. You have one second to make someone stop. Generic titles like '5 tips for productivity' don't work anymore. Make a claim that creates tension or promises a specific outcome."
"Show the before and after transformation. People want to see change. Take a real scenario from your work and show what the situation looked like before, then after."
"The contrast does the heavy lifting. Make the transformation specific. 'Increased revenue' means nothing. 'Went from 2 leads per month to 14' means everything."
Carousels on LinkedIn are effective for engagement as they encourage users to swipe and interact. Bold claims on the first slide capture attention, while the second slide should reinforce the importance of the content. Showcasing before-and-after transformations illustrates the impact of changes made. Specific metrics enhance the message, making it more relatable and compelling. Regularly sharing carousels can significantly grow a following and enhance trust among followers, ultimately leading to better sales and engagement.
Read at Forbes
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