5 Ways to Build a Successful Social Media Strategy in the Age of AI Slop

"But just because it's everywhere, doesn't mean it's finding the right audience. You can create content until your face turns blue, but unless you understand social and how to break through on each platform, more is not more. And while I have seen countless examples of AI-generated "ads," I have seen very few examples of AI-generated content that actually gets shared because it's interesting or compelling."

"Meanwhile, brands and their agencies are pumping out AI videos and images at high speed, as if volume is the goal. It's especially attractive for smaller independent brands that might see AI content as a quick, low cost solution that allows them to compete in the broader market. But that's not how you break through. If anything, it makes brands blend in even faster. Any brand that tries to outrun AI slop by making more AI slop is running the wrong race."

"Pull people into the creative process. When you show the humans, the mess, the decisions, and the craft driving the content, it becomes impossible to confuse your content with auto-generated filler. A great example of this is Lego, which has leaned harder into behind-the-scenes content showing headquarters, building challenges, and storytelling behind the creations across social and owned channels. That's the type of transparency and craft that AI can't convincingly fake at scale."

AI-generated content has become ubiquitous on social platforms, but much of it is easy to produce and equally easy for audiences to ignore. High-volume AI output does not guarantee reach or engagement because understanding platform-specific social dynamics is required to break through. Smaller brands often adopt AI as a low-cost shortcut, but that strategy accelerates blending into the noise rather than differentiation. Brands succeed by prioritizing human-led creativity, taking bold risks, and revealing the creative process. Showing people, decisions, mess, and craft prevents content from being mistaken for auto-generated filler. Transparency and behind-the-scenes storytelling, as seen with Lego, create authenticity that AI cannot convincingly fake at scale.

Read at Inc