"Some websites don't want to implement social features on their sites because they're afraid of losing a degree of control over their content. But social features help build a community and thus a (large) group of returning visitors with loyalty to your brand."
"Pitchfork.com often fuels the fire when it comes to music reviews, however the discussion about its articles takes place elsewhere. There's a certain arrogance about not going social even though you're clearly in touch with what's going on on the Internet and elsewhere."
"Not every music venue is selling out every night, so it's understandable they won't invest in a big website with discussion and proper integration for social networks. However, in many cases these websites just don't get past the Like and tweet buttons."
Many websites avoid social features due to fears of losing control over content. However, integrating social elements can foster community and increase visitor loyalty. While some sites, like Pitchfork.com, miss out on social interaction despite their relevance, others, such as BoweryBallroom.com, struggle to implement effective social strategies. Successful venues leverage social media for engagement, yet many still lack comprehensive social integration, limiting their potential to connect with audiences and enhance the user experience.
Read at TNW | Socialmedia
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