At the Cannes Lions International Festival of Creativity, industry leaders, including Jessica Sibley and Bill Ready, discussed the imperative of promoting positivity and inclusivity in social media. The conversation highlighted the challenges faced by young users and the need for platforms like Pinterest to limit harmful content. Executives, such as Jim Steyer and Brieane Olson, underscored the urgency in addressing social media safety and the misrepresentation of Gen Z. The discussion concluded with a call to foster real-life community connections for youth feeling isolated by digital interactions.
Bill Ready, CEO of Pinterest, stressed the importance of cultivating healthier online platforms, recalling his decision to limit access to harmful content for users under 16.
Jim Steyer, founder of Common Sense Media, expressed urgency in addressing social media safety, noting that the challenges faced by youth in the U.S. are also global.
Brieane Olson, CEO of PacSun, emphasized the need for businesses to truly understand Gen Z, pointing out how misunderstood they are through the digital lens.
Sade Mohammed, Chief Impact and Marketing Officer at TIME, remarked on the necessity of fostering in-person community connections for young people feeling isolated online.
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