"Researchers at Stanford University, Meta and University of Pennsylvania recently carried out a study aimed at investigating the effects of political advertising on people's views and electoral votes. Their paper, published in Nature Human Behaviour, specifically focused on the impact of political ads posted on Facebook and Instagram before the 2020 U.S. presidential election."
"As part of their study, the researchers randomly selected 36,906 Facebook users and 25,925 Instagram users. For the six weeks preceding the 2020 U.S. presidential election, they removed all political ads from the feeds of a random subset of these users, while the remaining users viewed ads normally."
"The results of the researchers' analyses suggest that most political ads during the 2020 U.S. election targeted people who already supported the advertised political party."
Researchers from Stanford University, Meta, and University of Pennsylvania conducted a study examining how political advertising on social media influences voter behavior and opinions. The study, published in Nature Human Behaviour, analyzed over 36,000 Facebook users and 25,000 Instagram users during the six weeks before the 2020 U.S. presidential election. Researchers removed political ads from some users' feeds while others viewed them normally, then tracked behavioral changes through surveys and Meta data. The findings revealed that most political ads targeted people who already supported the advertised political party, suggesting limited persuasive impact on undecided voters or electoral outcomes.
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