Andrew Garfield's promotional strategy for A24's 'We Live in Time' skillfully blended traditional PR efforts with modern internet engagement. Following the loss of his mother, he shared his journey of grief through diverse platforms, including magazines, podcasts, and playful social media interactions. While he effectively emphasized his sensitivity and personal connection to the film, his campaign missed some key modern media stops that have become commonplace in celebrity promotion. This balance of traditional and digital avenues underscores the evolving landscape of media publicity, where PR teams face mounting challenges and opportunities.
Garfield successfully navigated traditional and modern publicity methods, promoting his film while addressing his personal grief, culminating in a diverse range of engaging media appearances.
His outreach included narrating a personal essay on grief and creating enjoyable online content, showcasing his ability to resonate with audiences across multiple platforms.
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