"Ofcom's survey revealed that 49% of UK adults actively post on social media, a significant drop from 61% the previous year, indicating a shift towards passive use."
"Social media expert Matt Navarra noted that people are becoming more intentional about their social media presence, seeking 'digital self-preservation' in private spaces."
"Concerns about posting online causing future problems have risen, with Navarra stating that social media now feels 'less like self-expression and more like a potential liability.'"
"Ofcom's findings show a notable increase in AI tool usage, with 54% of adults using these technologies, driven largely by younger users."
In the UK, social media engagement has declined, with only 49% of adults actively posting, down from 61% the previous year. This shift indicates a rise in passive social media use, as individuals opt for more private interactions. Concerns about potential future problems from posting online have also increased, leading to a perception of social media as a liability rather than a platform for self-expression. Concurrently, AI tool usage has surged, particularly among younger demographics, with 54% of adults now utilizing these technologies.
Read at www.bbc.com
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