Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

""Social websites help podcasters, creators and publications build communities around their work and control the experience, including the algorithm," Flipboard CEO Mike McCue said in a blog post."

"Rather than starting a community from scratch, creators can use social websites to easily bring together the people and conversations that are already happening around their podcasts, videos and newsletters across the social web."

Flipboard introduced social websites, allowing creators and publishers to consolidate various content types into a single, controlled destination. These websites integrate posts from platforms like Mastodon, Bluesky, and YouTube, promoting community ownership and organization of content. Flipboard aims to simplify access to the open social web for creators, enhancing their ability to build communities around their work. The launch extends Flipboard's reader app, Surf, and has already attracted partnerships with notable publishers and creators.

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