"How often should you post on LinkedIn? 🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch - LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance. Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule."
"if you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well. 📈 Posting 6 to 10 times weekly pushes the gains further with +5,001 more impressions per post and a 0.76 percentage point increase in engagement rate. ⚡ At 11+ posts per week, the lift is dramatic with nearly 17,000 more impressions per post, 3x more engagements, and a 1.4 percentage point jump in engagement rate compared to posting just once."
Analysis covered over 2 million posts from more than 94,000 LinkedIn accounts to measure posting frequency effects on reach and engagement. Posting 2 to 5 times weekly yields a notable per-post boost: about +1,182 impressions and a 0.23 percentage-point engagement rate increase versus one post per week. Posting 6 to 10 times weekly increases gains further (≈+5,001 impressions and +0.76 percentage-point engagement). Posting 11+ times weekly produces dramatic lifts (nearly +17,000 impressions per post, roughly 3× engagements, and a +1.4 percentage-point engagement rate). Sustained higher frequency generally improves both total and per-post engagement.
Read at Buffer: All-you-need social media toolkit for small businesses
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