Lindsey Carter, the founder of SET, launched her activewear brand in 2018 to fill a market gap for versatile athleisure suited for everyday comfort. Transitioning from a career in social media marketing, she used her skills to create a community on Instagram that prioritizes connection over simple product sales. Despite starting from her apartment and small budget, SET has become a beloved brand among Gen Z and Millennial audiences, known for its stylish yet functional apparel perfect for casual workouts and social situations alike, celebrating seven years of growth.
the community, making connections with people and sharing a lifestyle they can relate to. The brand is more than just clothing; it’s a lifestyle.
SET embodies a unique blend of fashion and functionality, making it the go-to choice for women seeking versatility in both exercise and daily life.
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