"At Buffer, we build with customers, not just for them. If you've seen my LinkedIn posts asking for quick chats, that's why. Real conversations sharpen our product thinking, so whenever we start exploring a new idea, we talk to the people using Buffer every day. As a product manager focused on how our users create content, these conversations are particularly helpful in understanding how users come up with ideas and where Buffer fits into their workflows."
"Across interviews, one theme that came up again and again is that people love Buffer for its reliability and ease of scheduling. It's what keeps them coming back, even as their social strategies evolve. That's great to hear, but it also reveals an opportunity. Scheduling is a strength of ours, but it's just one piece of the puzzle. We're working to evolve Buffer from a scheduling app into a true social workspace."
Customers use Buffer primarily for reliable, easy scheduling but often rely on multiple apps to handle ideation, collaboration, and organization. Conversations with over thirty users across solopreneurs, team managers, and creators revealed needs around brainstorming post ideas, drafting captions, planning campaigns, collaborating with teammates, and reviewing performance. Content organization emerged as a persistent pain point that creates friction and chaos for users balancing creativity and consistency. Buffer aims to expand beyond scheduling into an integrated social workspace that supports connected workflows, seamless collaboration, centralized content organization, and performance review within a single interface.
Read at Buffer: All-you-need social media toolkit for small businesses
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