LinkedIn has launched new Member Analytics APIs that allow third-party social media management platforms to better track LinkedIn post performance and profile analytics. These tools provide insights such as follower data, post performance metrics, and video analytics. Video content is particularly engaging, showing a 20x increase in share likelihood and 1.4x more engagement compared to other post types. Additional metrics introduced include profile viewers, follower gains from posts, and Premium custom button clicks to aid user analytics further.
LinkedIn has launched new Member Analytics APIs to enable third-party social media management platforms to integrate LinkedIn post performance data, improving strategy management.
The new APIs allow users to track profile and post analytics such as follower insights, post performance numbers, and video analytics directly within those platforms.
Video content on LinkedIn is particularly effective, being 20 times more likely to be shared and generating 1.4 times more engagement than other post types.
Additional metrics added include profile viewers from a post, followers gained from a post, and Premium custom button clicks, further enhancing user analytics.
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