Mark Cuban has raised concerns about the declining engagement on Bluesky, labeling it as an echo chamber that is driving users away. He pointed out that the platform, which initially fostered diverse discussions, has now become a monocultural space, resulting in plummeting user numbers—from over a million daily unique users in February to around 670,000 in June. Cuban emphasized the negative impact of reduced diversity of thought on user interaction and highlighted a need for more nuanced conversations to retain users.
"The lack of diversity of thought here is really hurting usage," Cuban wrote, linking to a Washington Post opinion piece headlined 'BlueSky's decline stems from never hearing from the other side.'
"Engagement went from great convos on many topics, to 'agree with me or you are a Nazi fascist,' he posted.
"Once known for 'great give-and-take discussions on politics and news,' Cuban said Bluesky had become a monoculture where dissent was unwelcome and nuance was vanishing.
On February 28, Bluesky had more than 1 million unique users daily. Since then, engagement has plummeted, with June 7 and 8 hovering well below that peak at about 670,000 daily posters.
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