"I'd been watching McDonald's CEO Chris Kempczinski's Instagram Reels videos for months now. I was hooked - watching his soft-spoken style of dispensing life and business tips, usually filmed in his minimally decorated office. Sprinkled in every so often, he tried a new McDonald's item."
"OMG, he barely touched it! That bite is too small! He doesn't even like the food! This guy - slim and trim - is the CEO of McDonald's?! That was the tone of the replies as his video gained viral momentum."
"Kempczinski's Instagram feed, the thing I adored and later became the source of his mockery because of the dainty bite of the big burger - is part of a trend in corporate public relations. It's about 'going direct' to consumers."
McDonald's CEO Chris Kempczinski has built a following on Instagram Reels by sharing business advice and life tips from his office, occasionally featuring new McDonald's menu items. A recent video showing him taking a small bite of the new Big Arch burger sparked viral criticism, with viewers questioning whether the small bite indicated he disliked the food and commenting on his slim appearance as CEO of a fast-food chain. Despite the backlash, this direct-to-consumer social media approach represents an emerging corporate communication trend. The author, who had been following Kempczinski's content for months, tried the Big Arch burger and found it to be good, encouraging the CEO to continue his social media strategy despite the temporary criticism.
#ceo-social-media-strategy #corporate-communication-trends #direct-to-consumer-marketing #mcdonalds-big-arch-burger #viral-backlash
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]