"Meta's new feature allows eligible creators to link to up to 30 distinct products in a single Reel, enhancing their ability to monetize content."
"This change could significantly benefit lifestyle creators who depend on follower purchases, making shopping content more prominent and potentially overwhelming."
"While Facebook creators are limited to tagging products from marketplace partners, this update brings Meta's shopping capabilities in line with TikTok and YouTube Shorts."
"Meta is not currently taking a cut from creators' sales via these links, but the data collected will likely enhance its advertising strategies."
Meta has introduced a feature allowing creators to tag up to 30 products in their Reels on Facebook and Instagram. This change enables creators to include clickable shopping links directly in their videos, facilitating brand partnerships and affiliate marketing. While Facebook creators can only tag products from marketplace partners, this update aligns Meta with competitors like TikTok and YouTube Shorts. The feature aims to enhance shopping content visibility, although it may risk alienating users if overused. Meta currently does not take a cut from sales generated through these links.
Read at Engadget
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