Movement Strategy has acquired Newfangled Studios in an all-cash deal, a surprising move after years of competition. Both agencies will continue to operate independently but will share resources to improve their service offerings. The acquisition, valued in the eight figures, aims to enhance their ability to produce high-quality social creative at scale. No layoffs are planned, and existing client relationships will be preserved. Leadership from both companies emphasizes the importance of maintaining a personal touch in their client relations amid growth aspirations.
There are not that many companies that can create really high-quality social creative at scale. Together, we feel like we can do it even at a greater capacity.
When I told my clients about the acquisition, they said, 'We're so happy for you, but we hope this doesn't mean we'll lose that small agency touch.' That's really important to us.
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