"🔥 The Indiana Fever remains the most popular. The Indianapolis team boasted a league-best social value ($55.04M), engagements (38.73M) and impressions (1.17B) during the regular season. In terms of estimated social value, the Fever were followed by the Dallas Wings ($8.61M), Las Vegas Aces ($7.64M), Minnesota Lynx ($7.54M), and Chicago Sky ($6.35M). It's likely no coincidence these teams feature the WNBA's most popular athletes, including Caitlin Clark, Paige Bueckers, A'ja Wilson, the StudBudz, and Angel Reese."
"📷 Photo outperformed video across X and Facebook. On average, photos created nearly twice the engagement than videos on both platforms: They performed 1.9x better on X and 1.8x better on Facebook. Additionally, photos comprised 18 of the top 20 posts on X and 15 of the top 20 on Facebook. A picture really is worth a thousand words."
STN Digital and Zoomph analyzed over 20,000 WNBA team social posts from the regular season and ranked teams by engagement, impressions, and estimated social value. Indiana Fever led with $55.04M in social value, 38.73M engagements and 1.17B impressions, followed by Dallas, Las Vegas, Minnesota and Chicago. Dallas Wings produced the largest year-over-year growth after drafting Paige Bueckers, with engagements up 505%, impressions up 251% and social value up 344%. Photos outperformed videos on X and Facebook, driving nearly twice the engagement and dominating top posts. Instagram top posts favored WNBA-NBA crossover content. The most valuable club post was a Fever YouTube video.
Read at Thegistsports
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