"The What About Me Effect is when someone sees something that doesn't really pertain to them, or they can't fully relate to, and they find a way to make it about them."
"Lockwood gives an example of a viral bean soup recipe, where people ask how to make it without beans instead of recognizing they might not be the target audience."
The 'What About Me Effect' is a phenomenon where individuals respond to content by making it about their own experiences or preferences, rather than acknowledging that the content may not be relevant to them. TikTok creator Sarah Lockwood highlights this behavior, noting that it often manifests in comments on personal experiences or recommendations. She provides an example of a viral bean soup recipe, where viewers ask how to modify the recipe instead of simply opting out if they dislike beans. Lockwood has observed this trend growing over the years.
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