""If you want to be a founder who shows up where their people are, you'll figure out how to make LinkedIn part of your funnel.""
"The algorithm does not reward burnout or inconsistent engagement; consistent presence is essential for visibility on LinkedIn."
The LinkedIn algorithm has shifted focus from chasing hacks to rewarding genuine and consistent self-presentation. The first update evaluates profiles like a knowledgeable colleague, assessing headlines, About sections, and experience to determine content visibility. The second update analyzes behavioral patterns from recent interactions to identify professional identity and target audience. Engaging consistently is crucial for visibility, especially for founders. Holly Joyner emphasizes the necessity of integrating LinkedIn into a founder's strategy to connect with their audience effectively.
Read at Inc
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