"A reader we're calling Frank has a close friend who has spent years advising businesses and organizations on how to use social media effectively. Frank's friend had built a strong reputation and was in strong demand. Recently, he wrote, his friend decided to start an online newsletter in which she would share her experiences and expertise with social media with the world."
"Since Frank's friend had a decent following on various social media platforms, she figured she could hit the ground running with readers by promoting her online newsletter with existing followers from other platforms. Her gambit seemed to work since she told Frank. Frank went to his friend's first entry shortly after she posted it and noticed that she already had five "likes" on her the post. 'Not bad,' he figured, but then he read the post."
"The errors were substantial enough that anyone reading the first entry would have found it impossible to make any sense out of what his friend was trying to convey in that paragraph. Nevertheless, those five people had already posted a like to it, presumably out of loyalty or because they regularly liked things they hadn't bothered to read."
Frank's friend launched an online newsletter to share social media expertise and to build business awareness while testing a potential book idea. She promoted the newsletter to existing followers and quickly received several likes on her first post. Frank read the post and found multiple typos and a paragraph with incomplete, repeated sentences that made that passage unintelligible. Several early readers had already liked the post, apparently without reading it. Frank questioned whether liking unread content is wrong and whether he should inform his friend about the mistakes. The answer to telling her is: Yes.
Read at Miami Herald
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