Every comment and public engagement on LinkedIn can become a private conversation and a lead opportunity. Monitor comments daily, review profiles for ideal-client alignment, and send connection requests that reference specific exchanges. Build familiarity by consistently contributing value on the same people's content so your name becomes recognizable. Use casual, human opening messages without asking for anything up front. Move conversations toward low-commitment next steps like resource shares, quick calls, or event signups. Track responses, follow up consistently, personalize templates, reply promptly, and avoid salesy language to increase conversions from DMs to customers.
Private conversations are where the magic happens. People are unguarded and unfiltered there. They message like they message their friends on WhatsApp. You can build familiarity, establish a connection, and generate sales. Make your LinkedIn inbox the bridge between public engagement and private conversations. Look for the signs on the newsfeed and in your posts that you can take the conversation further. Then do it. Spread the good vibes. Make your name known. Follow a natural progression that isn't salesy.
When someone engages with your content, they're raising their hand. They're saying they care about what you share. Most people miss this signal and let potential clients slip away. Check who comments on your posts daily. Visit their profiles and look for alignment with your ideal client criteria. If they fit, send a connection request referencing the specific exchange. Your message could say: "Loved your [alternative, edgy, smart] perspective on my post." Keep it casual and breezy. Don't look like an AI.
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