""We're living in a time when anyone with a skin care cabinet and an iPhone camera can call themselves a "beauty influencer" and spread misinformation to millions. At best, it's annoying - no one wants to waste money on viral TikTok products that don't actually work - but at worst, it's downright dangerous. The wrong DIY formula can cause lasting skin damage, and skipping sunscreen in the name of "wellness" is equally risky.""
""Sure, content creators are great for GRWMs and product inspo. But when it comes to the science of beauty - and the very real ways it can affect your health - you want voices with credentials: dermatologists, cosmetic chemists, and product developers who've built their careers studying what goes on beneath the surface, and who use their platforms to share that knowledge with you.""
""Yet "greenwashing" - making people believe that their company is doing more for the environment than it actually is - remains a major problem throughout the industry, and that's where Allison Turquoise comes in. She's made it her mission to keep consumers informed about the realities of sustainable beauty that brands don't want you to know about - like why refillable packaging is a scam, or why glass bottles aren't as eco-friendly as marketers would have you believe.""
Anyone with a skin care cabinet and a smartphone camera can present unverified beauty advice to millions, amplifying viral trends that often lack scientific backing. Misinformation ranges from ineffective products to dangerous DIY formulas that can cause lasting skin damage, and the trend of skipping sunscreen for "wellness" adds significant health risk. Credentialed experts such as dermatologists, cosmetic chemists, and product developers offer science-based guidance on formulations, safety, and efficacy. Consumers benefit from following qualified professionals who can debunk hype, explain ingredient science, and identify practices like greenwashing in sustainable beauty marketing.
Read at Bustle
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