Think before you post: How to protect your brand on social media - PR Daily

"Social media harm reduction is the reduction of harm when it happens,"

"It's not a maybe. If you're not prepared, it will happen."

"It cost the company not only money, but also an employee,"

"Establish clear policies and provide routine training."

Social media exposes brands to predictable operational and reputational risks that require proactive harm reduction strategies. Harm reduction focuses on reducing damage when incidents occur, not on if they will occur. A single viral post can cause financial loss and employee termination, demonstrating how individual posts reveal gaps in corporate training and policy. Effective prevention requires clear social media policies, routine employee training, and crisis preparedness. Monitoring and rapid response protocols minimize escalation. Investing in training and policy development protects brand reputation, reduces legal and financial exposure, and ensures consistent expectations for employee conduct on public platforms.

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