Threads has introduced a direct messaging feature, allowing users to connect privately. The platform has shifted from being an Instagram companion to a standalone, conversation-focused social network. Development gained momentum in response to dissatisfaction with Twitter leadership. Launched on July 5, with features like emoji reactions and reporting tools, Threads has surpassed 350 million monthly active users, competing with newer platforms. Businesses and creators can directly engage with followers through messaging, though concerns exist about diverting focus from public conversations.
Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.
The launch comes as Threads surpasses 350 million monthly active users, positioning it in the same league as newer platforms like Bluesky and edging closer to X.
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