Since its launch in July 2023, the social media app Threads has seen remarkable growth, reaching 320 million monthly active users and showing strong download momentum that could push it to over 400 million users by the end of the year. However, despite this impressive performance, Threads still trails significantly behind X, which boasts 600 million active users. As Threads emphasizes real-time content and sportsâareas where engagement is notableâthere is potential for increased growth, though catching up to X seems unlikely without a substantial shift in momentum, especially as platforms like Bluesky and Mastodon also compete for user attention.
Since launching in July 2023, Threads has reached 320 million monthly active users, showing strong growth but still far behind X's 600 million as of last month.
Threads is focused on sports and real-time content, which could boost its growth, but it is still unlikely to catch X unless significant changes occur.
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