"For generations, the answer was the phone book or a referral from a neighbor over the fence. Today, the answer is the phone in their pocket. And increasingly, their first stop isn't even a standard Google search; it's a post in their local community group on Facebook. They are looking for an immediate, trusted recommendation for emergency HVAC services. Understanding this fundamental shift in consumer behavior is critical for any modern HVAC business that wants to capture these high-value, high-urgency leads."
"The first thing many people will do is post in their local town or neighborhood Facebook group: "Help! My AC is out! Who's a reliable HVAC company in our county that can come out today?" Within minutes, they will often receive a dozen comments from real-life neighbors, all recommending the one or two local companies they trust. A recommendation from a neighbor is perceived as being far more authentic and trustworthy than a paid ad or even an anonymous online review."
Homeowners facing HVAC emergencies increasingly turn to their phones and local community Facebook groups for immediate, trusted recommendations. Crowdsourced neighbor referrals deliver social proof that feels more authentic than paid ads or anonymous online reviews. A single post often produces multiple personal recommendations within minutes, highlighting one or two trusted local companies. Before calling, homeowners typically perform a quick, 30-second digital drive-by of a company's Facebook page to assess responsiveness and personality. Social media functions as a digital first responder, creating high-value, high-urgency leads that modern HVAC businesses must capture by maintaining a trustworthy, active local presence.
Read at Social Media Explorer
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