Gurmer and Dashmeet Chopra launched their side hustle in 2014 with $5,000, venturing into the fitness apparel industry without prior experience. Today, their brand has gained recognition, worn by celebrities like Arnold Schwarzenegger and YG, and has seen over $150 million in revenue. Their story exemplifies the potential of side hustles, as more Americans pursue supplemental income outside of full-time jobs. The brothers started while balancing day jobs, highlighting the demand for affordable and effective fitness gear in a competitive market.
"When we started, we were just two guys with no real fashion industry experience, yet our determination led us to create something affordable and effective in the fitness space."
"Our side hustle began with just $5,000 in 2014 and has since surpassed $150 million in revenue, showing the potential of turning a passion into profit."
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