Christian McCaffrey joined while on earth™ as co-founder and investor, moving beyond traditional endorsements to take an active, strategic role. He left a long-term alignment with Nike to build a brand grounded in authenticity, community, and a shared mission. while on earth™ centers on the philosophy that time is the most valuable currency, designing footwear and apparel for seamless transition between training and daily life. The brand's Move Trainer emphasizes high-performance design, and apparel uses recycled, OEKO-TEX certified fabrics to reflect environmental commitment. McCaffrey contributes product feedback and helps shape brand strategy and upcoming releases.
In professional sports, few athletes embody both discipline and cultural resonance quite like Christian McCaffrey. Now, the San Francisco 49ers running back is channeling that influence into a new venture. McCaffrey has officially joined while on earth™, the performance footwear and apparel brand launched in 2024, as both co-founder and investor. The move signals more than just an endorsement - it positions McCaffrey as an architect of a brand built on vision, culture, and performance.
For years, McCaffrey was aligned with Nike, where his visibility as one of the NFL's premier talents made him a natural face for the brand. His decision to pivot away and commit to while on earth™ reflects not only professional confidence but also personal conviction. "I wanted to build something from the ground up and to be part of something bigger than myself," McCaffrey explained. His words emphasize a desire for more than transactional partnerships, seeking instead a shared mission anchored in authenticity and community.
Since its debut, while on earth™ has positioned itself around a compelling philosophy: time is our most valuable currency. This ethos informs every product decision, from the footwear designed to transition seamlessly between training and daily life, to apparel that balances versatility with sustainability. The brand has already established its signature Move Trainer as a standout among fitness enthusiasts, reinforcing its reputation for high-quality performance design. Apparel lines feature recycled, OEKO-TEX certified fabrics, highlighting an environmentally conscious commitment that resonates with today's mindful consumer.
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