""It's a very small nimble team," Arison said. "We could easily give them two more people and wouldn't really make a difference to the Grindr parent company, but you don't want to overstaff something like that.""
""I don't want them to have unlimited access to people on the product," Arison said. "I actually want to limit them to users so they can ensure they can learn from every single user that they're engaging with.""
"Arison told Business Insider that projects incubated in big companies "usually fail" because they "try to do too much.""
Grindr launched telemedicine venture Woodwork in May to offer erectile dysfunction medication, initially limited to Pennsylvania and Illinois. Leadership intentionally structured Woodwork as a small, founding-team–style operation to preserve nimbleness and focused learning, with only three full-time employees. Staffing and advertising were deliberately constrained to prevent overstaffing and avoid immediate mass access to Grindr users. The limited rollout aims to provide enough daily user interactions for meaningful learning while avoiding excessive growth that can conceal lack of true traction. The approach prioritizes iterative product learning over rapid scale for greater long-term viability.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]