"We launched hope&plum as a passion project in 2018. Nearly eight years later, it's a seven-figure business supporting both of us full-time, plus a team of over 30 employees."
"Authenticity was our biggest marketing strategy. Organic marketing has always been our strongest growth driver, with our first customers coming from a 300-member mom group."
"We would reach out cold to large influencers to see if they wanted to try our product, focusing on building a relationship rather than making it feel transactional."
Hope&plum was established in 2018 by Skye Amundsen and Mallory Mascoli to address the lack of plus-size babywearing options. The company has grown significantly, achieving a 2,200% revenue increase from 2022 to 2025. It now employs over 30 people and operates from a 19,000-square-foot warehouse. The brand's success is attributed to authentic marketing strategies, including organic growth through community engagement and influencer relationships, rather than traditional advertising methods.
Read at www.businessinsider.com
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