"During the global pandemic, CEO and founder Katherine Tinsley found herself grieving two things: her grandmother, and her early 20s. While many of her peers spent their 21st birthdays celebrating in clubs and traveling, Katherine marked the milestone in lockdown, as COVID-19 disrupted life and paused plans around the globe. Amid this solitude and reflection, she began visiting Binny's Beverage Depot, walking the aisles to self-educate on the world of spirits."
"Named after her late grandmother, Josephine Rivera Banos - born in Carolina, Puerto Rico - Josefina Inc. is both a tribute and a vision. The brand exists at the intersection of sustainability, small-batch craftsmanship, and cultural storytelling. As a Black Puerto Rican woman, Katherine is infusing her Caribbean heritage into a Mexican spirit, while also addressing a critical gap in ownership. To her knowledge, Josefina Inc. is positioned to become the first tequila brand founded and owned by a Black Hispanic woman."
Katherine Tinsley spent pandemic solitude grieving her grandmother and missing early-20s milestones, using the time to self-educate in spirits at Binny's Beverage Depot. Her quiet, methodical introduction to tequila sparked a passion that led to founding Josefina Inc., named for her grandmother Josephine Rivera Banos of Carolina, Puerto Rico. Josefina Inc. emphasizes sustainability, small-batch craftsmanship, and cultural storytelling while blending Caribbean heritage with a Mexican spirit. Tinsley aims to address a gap in ownership and positions Josefina to become the first tequila brand founded and owned by a Black Hispanic woman. Launching revealed systemic capital barriers tied to historic wealth disparities.
Read at Food & Beverage Magazine
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