The article discusses how creative nicknames and categorizations of law firmsâespecially those willing to avoid litigation against Donald Trumpâassist law students in navigating their career choices. The author reminisces about their own experience and the importance of having memorable titles like 'tobacco firms' that convey critical reputational information. The piece emphasizes that this practice serves not only to keep articles engaging but also to provide law students with useful references during their on-campus interviews.
For the purposes of news coverage, we can and do lean on our thesauruses to keep articles from getting bogged down in convention.
These naming exercises are more than whimsical rebranding, but a valuable sorting device for young future lawyers trying to wrap their heads around hundreds of firms.
When they start signing up for on-campus interviews... what's the best way to describe the new category of law firm willing to shell out some pro bono payola?
I remember first applying to law firms and being schooled by classmates on 'the tobacco firms' that everyone was supposed to avoid.
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