The article discusses the author's disillusionment with aggressive venture capital strategies that prioritize rapid growth over sustainability. Instead, it introduces the Evergreen business model, exemplified by companies like White Castle, which emphasize long-term stability and building enduring brands. CEO Lisa Ingram's leadership highlights this approach, rooted in tradition and commitment to quality. White Castle's innovations, such as the hamburger bun and sliders, showcase a legacy of creativity that continues to resonate today, earning recognition as a significant player in the fast-food industry.
The shift in the VC industry towards aggressive growth strategies left a void for companies that prioritize long-term stability; the Evergreen model emphasizes sustainable growth fueled by profitability.
CEO Lisa Ingram exemplifies the Evergreen business model with her leadership at White Castle, a company dedicated to purpose beyond profit, rooted in its rich history and innovative products.
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