Riyadh Air is in discussions to purchase additional aircraft, including a third type alongside Airbus A321neos and Boeing 787 Dreamliners, with a focus on incorporating first class. This move aligns with a trend among airlines, particularly in Europe, to elevate their first-class offerings amid a resurgence in demand from affluent travelers. CEO Tony Douglas noted that the new aircraft would likely feature expansive first-class cabins to compete for high-end clientele. As part of Saudi Arabia's Vision 2030, the airline aims to become a luxury travel hub and enhance tourism in the kingdom.
CEO Tony Douglas emphasized the importance of not just business class but also first class for enriching the luxury travel experience, stating that 'we are at the moment involved in an extra-wide-body campaign'.
With first class enjoying a resurgence among airlines globally, Riyadh Air's aspirations reflect a desire to attract wealthy travelers, competing alongside major European airlines for luxury travel.
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