"Internal documents revealed as part of a child safety lawsuit hint at Google's plan to "onboard kids" into its ecosystem by investing in schools. In this November 2020 presentation, Google writes that getting kids into its ecosystem "leads to brand trust and loyalty over their lifetime," as reported earlier by NBC News."
"The heavily-redacted documents, which surfaced earlier this week, are linked to a massive lawsuit filed by several school districts, families, and state attorneys general, accusing Google, Meta, ByteDance, and Snap of creating "addictive and dangerous" products that have harmed young users' mental health."
"Google has spent over a decade investing in products built for education, while establishing Chromebooks as a classroom staple. The 2020 document also includes a study on how the laptop brands used in schools have an "influence on purchase patterns.""
"An internal presentation says nabbing users early "leads to brand trust and loyalty over their lifetime.""
Google planned to onboard children into its ecosystem by investing in schools to secure long-term brand trust and loyalty. Google invested over a decade in education products and established Chromebooks as classroom staples, shaping students' familiarity with its hardware and services. A 2020 study linked the laptop brands used in schools to influence on purchase patterns among students. A lawsuit filed by school districts, families, and state attorneys general accuses Google, Meta, ByteDance, and Snap of creating "addictive and dangerous" products that harmed young users' mental health. Snap settled with plaintiffs.
Read at The Verge
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