Google previewed its Pixel 10 smartphone with an advertisement that humorously criticized Apple's delays in implementing AI features for Siri. The ad's narrator suggested that consumers reconsider their choice of phone if they have been waiting for a feature labeled as 'coming soon' for a year. Apple announced an overhaul of Siri powered by Apple Intelligence at WWDC 2024, but the actual rollout was delayed. The advertisement featured Dr. Dre and Snoop Dogg's music and emphasized a sleek design, aligning with Apple's marketing aesthetics.
If you buy a new phone because of a feature that's 'coming soon,' but it's been 'coming soon' for a full year, you could change your definition of 'soon' - or you could just change your phone.
With the camera roving up and down the sides of a jet black phone, Google's ad evoked the sleek futurism of previous Apple campaigns.
Apple announced its Siri overhaul with Apple Intelligence at WWDC 2024 but has yet to roll out the feature.
It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.
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