Data from millions of broadband subscribers showed average per-subscriber usage rose to 664.2 GB in Q2 2025, a 1.0 GB increase from the previous quarter and a 13.4% year-over-year rise from 585.8 GB. Upstream data usage is growing at more than twice the rate of downstream, driving a historic shift in growth patterns and distinct changes across service tiers. New network health metrics quantify how proactive network management (PNM) and profile management application (PMA) technologies can support provider technology and business objectives. Broadband growth returned after post-pandemic uncertainty, with Q2 YoY gains the strongest among recent second quarters.
The key standout finding for the quarter was that after several years of post-pandemic uncertainty, broadband growth was showing strong signs of a comeback, with average per-subscriber data usage increased for the second consecutive quarter in 2025. Moreover, the year-on-year (YoY) growth rate in Q2 2025 was higher than any seen in a second quarter in the past three years.
Data collected by OpenVault's software-as-a-service (SaaS) network management and monitoring solutions found a rise in average per-subscriber usage to 664.2 GB. While this represented a small increase of 1.0 GB over the 663.2 GB recorded in the previous quarter, OpenVault said that it also marked a significant metric given historical seasonal declines in average usage from the first quarter to the second.
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