"Trump Mobile may bear the US president's name, but he didn't come up with the idea, and neither did any Trump. In fact, it was the executives at MVNO Liberty Mobile that approached the Trumps with a pitch for the company, and it wasn't their first rodeo; five years earlier, Liberty Mobile tested the same playbook with world champion boxer Canelo Álvarez."
"Hendrickson has previously claimed to have come up with the initial idea for Trump Mobile. Talking to me last week he didn't take full credit, but did say that the idea arose from conversations with the marketing team at Liberty Mobile - the MVNO owned by Hendrickson, Thomas, and fellow Trump Mobile executive Pat O'Brien. It was Hendrickson, however, who successfully pitched the idea to the Trump Organization."
"That's according to Don Hendrickson and Eric Thomas, the two Trump Mobile executives I spoke to last week, when they gave me a first look at what they said was a near-final version of the T1 Phone. Or, as Hendrickson repeatedly put it, when they decided to "open the kimono" to me and reveal more about the workings of the company."
Liberty Mobile executives approached the Trump Organization with a branded MVNO pitch and provided a near-final T1 Phone preview. The Liberty Mobile team previously tested the same approach five years earlier with world champion boxer Canelo Álvarez. Liberty Mobile is owned by Don Hendrickson, Eric Thomas, and Pat O'Brien. Hendrickson said the idea arose from conversations with the company's marketing team and that he personally met Eric Trump in Florida to present the proposal. Executives described revealing company workings while positioning Hendrickson as the one who successfully pitched the idea to the Trump Organization.
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