Ultraman is a giant red-and-silver hero who arrived from another galaxy to protect humanity from invading aliens and monsters. A human-sized meet-and-greet Ultraman visited Dodger Stadium and interacted nonverbally with fans. David Kornblum of Tsuburaya Fields Media and Pictures Entertainment is orchestrating a U.S. revival and plans to stream new and classic Ultraman episodes this fall. Ultraman will turn 60 next year. Dodger Stadium offers extensive promotional reach with large, frequent crowds, attracting Japanese companies and fans. Shohei Ohtani's popularity has created a measurable Japanese fan presence and a “Shohei economy” around the team.
A 130-foot tall red and silver giant of light, Ultraman came to Earth from another galaxy to protect humanity from invading aliens and giant monsters.
He'll look at you quizzically, but also with endearment, knowing you are a little carbon-based unit that would like to become his friend,
With the Dodgers, you've got a 50,000-seat stadium basically sold out for 80 games a year. It's a natural in terms of having exposure for this character in this market, the second-largest market in the country.
It's not just that Shohei Ohtani is more popular than Ultraman in Japan these days. If you're a Japanese company wanting to get the word out in America about your product, you're in good company at Dodger Stadium.
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