"Live viewership from Paramount+, the streaming app owned by CBS' parent, was included in this year's ratings. Streaming on the service increased 76% compared to 2021, the company said. The big picture: While viewership of all award shows is down considerably compared to the pre-streaming era, The Emmys aren't facing as steep a decline compared to other programs. In the 2010s, the Emmy Awards averaged around 12.4 million viewers each year."
"Between the lines: The last time the show reached 7.4 million viewers, it also aired on CBS. The Emmys currently air on a rotating schedule between each of the four major broadcasters - Fox, ABC, CBS, and NBC - each year. The show's eight-year broadcast contract expires in 2026. The Emmys' lowest-ever ratings occurred in 2023, when the show was delayed by five months due to Hollywood labor strikes. When it finally aired in January 2024, it was broadcast opposite an NFL playoff game."
Live viewership from Paramount+ was included in this year's Emmy ratings, and streaming on the service increased 76% compared to 2021. Emmys averaged about 12.4 million viewers annually in the 2010s and averaged 6.2 million viewers in the six years since, a roughly 50% decline. The Oscars and Grammys have seen audience declines of about 60% over the same period, while the Golden Globes declined about 45% between 2020 and 2025 versus the 2010s. The Emmys rotate among Fox, ABC, CBS, and NBC; the broadcast contract expires in 2026. The 2023 show recorded lowest-ever ratings after a five-month strike delay and a January 2024 broadcast opposite an NFL playoff. More award shows are moving to streaming services.
Read at Axios
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