"AI What it refers to: The use of artificial intelligence technology to automate aspects of the production, pre-production or post-production process for shows, movies, videos and commercials. Specifically referring to the use of tools like OpenAI's ChatGPT, Midjourney, Runway and Eleven Labs that are capable of writing scripts, producing images and videos, as well as recreating people's voices."
"How to use it: Appended with the words "as opposed to demo-based targeting" (or something to that effect) - at least until the binary between broad and narrow targeting fades and it's all just a single spectrum of addressability. Example sentence: Sure, we could fill our inventory more easily by sticking with demo-based targeting, but we stand to make more money per impression if we start selling on advanced audiences."
A fourth edition glossary updates key terms used and often misused across the TV, streaming and digital video industry, with 2025 additions marked with an asterisk. The glossary highlights confusion around terms such as OTT, CTV, streaming, short-form and long-form, and emphasizes that new terminology keeps emerging. Advanced audiences refers to audience targeting beyond age-and-gender demos, using household income, shopping habits and interests, also called strategic or data-driven audiences. AI refers to artificial intelligence tools that automate production stages, including generative systems like ChatGPT, Midjourney, Runway and Eleven Labs, which can write scripts, produce images and recreate voices.
Read at Digiday
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